Even high-potential successful managers (both executive and middle management) can benefit from the candid and constructive feedback from a coach. There are two primary goals for an executive coaching process. Firstly, the clients learn to more accurately assess his or her strengths and development needs, both in relation to interpersonal issues as well as to tasks. Secondly, the manager sets and achieves challenges and goals which build on strengths while remedy weaknesses. An executive coaching process may last from 3 to 12 months and are often initiated with a written agreement with regards to confidentiality and expectations.

During a life coaching process most often the basic life skills are the ones that appear to be causing the most difficult obstacles. Most of us are familiar with the wording: “A positive frame of mind”. Our main assets to make a lasting change are a basic positive and constructive frame of mind toward the challenges we face. This is of course easier said than done; however, by entering a life coaching program you gain an awareness of how to change your present mindset to one that reflects your goals.